Why Mobile commerce will get stronger in 2018 and beyond?

29 Jun 2018 | By Jish

Topics: Why Mobile commerce will get stronger in 2018

If in the earlier days, e-commerce was meant to create the best desktop experience for users. Later, it changed into building mobile experiences. Towards the end of 2016 and now in 2018 and beyond, mobile-commerce is taking the e-commerce spectrum by force for creating a top-notch mobile experience, with desktop being given only a secondary focus.

Mobile commerce is not replacing e-commerce, but a larger portion of e-commerce sales are now coming from mobile devices.

By now you’ll have your website or online stores accessible on mobile devices.  But that’s not the end of all but only the start.

What is Mobile Commerce?

Mobile commerce, also called m-commerce includes any monetary transaction completed using a mobile device.

M-commerce enables people to buy and sell goods or services from almost anywhere, simply using your mobile phone or tablet device.

It is serving many new industries and services with the following:

  • Mobile banking.   
  • Mobile money transfers.
  • Location-based services.
  • Digital content purchases and delivery.
  • Mobile marketing, coupons, and loyalty cards.

Types of Mobile Commerce

Mainly there are three types of mobile commerce which include:

  • Mobile Shopping
  • Mobile Banking
  • Mobile Payments.

Mobile Commerce for E-tailers

The famous e-tailers such as Microsoft, Etsy, Shopify, and Stripe have predicted an increase of estimated £600 million in mobile commerce for 2018. They have added that 40 per cent of all e-commerce revenue will come from mobile over the next year.

While the Shopify Experts says that the number one trend to watch is the continued movement towards using SMS to communicate with customers.

The survey reports say that “62% of smartphone users have made an online purchase on their mobile device within the last six months. As mobile purchasing continues to grow, it’s important to create an e-commerce site that’s optimized for mobile.”

 

The innovation of Fingerprint and Facial Recognition Technologies in Mobile Commerce

Fingerprint and facial recognition technology, as well as one-click payments, will simplify mobile payments and further encourage consumers to switch from desktop to mobile.

Mobile will soon become the preferred payment method for e-commerce transactions. It’s estimated that mobile will reach 70% of e-commerce traffic by the end of 2018 alone.

 

Mobile Ordering

Brands have succeeded in creating a mobile involvement through mobile ordering and online pay app. The famous brand Starbucks created a Mobile Order and Pay app in 2015. Gradually, Starbucks started to receive more orders through mobile which in turn created congestion in stores and extra-long wait lines. If mobile ordering leads to a larger pool of in-store consumers, it’s a worthwhile investment.

While Mobile commerce has many advantages, it also has many disadvantages as well. The advantages usually outnumber the disadvantages, and there are ways to overcome many of the pitfalls, especially when you know what some of them are.

 

 

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